vivo Launches 500th Exclusive Store in India – Bets Big on Experiential Retail

Published On Dec 09, 2020By Vartika Manchanda

  • Added 150+ exclusive stores in 2020
  • To add around 130+ exclusive stores to take the number to 650+ by 2021
vivo, the innovative global smartphone brand, today announced the launch of its 500th exclusive store in India. With these 500 exclusive stores, vivos network of exclusive stores is spread across more than 280 cities in India covering major Tier 1, 2 and 3 cities. vivo added more than 150 stores in the calendar year as part of its plans to further expand its footprint in premium experiential retail in India. The company plans to expand the network to 650+ exclusive stores by 2021, to offer an exclusively delightful retail experience to its customers.  Expressing delight on this milestone, Nipun Marya, Director-Brand Strategy, vivo India, said, "We are pleased to achieve this milestone of 500 exclusive stores in India. We believe that the offline channel is preferred by customers, as they like to experience the product before making a purchase decision. With customer centricity at the centre of all decisions, we, at vivo India, strive to offer our customers unique retail experiences. With our extensive offline network of 70,000 general trade stores, 4,000 modern trade outlets and 500 exclusive stores, we shall continue to focus on offering a premium experiential retail experience to our customers.”   To enhance the customer buying experience, multiple zones have been added in these exclusive stores where customers can experience – live demo of vivo smartphones with a touch enabled LED screens along with a separate accessory and IoT zone. The vivo Experience centers also house a Gaming, VR and customer interaction which allow smartphone enthusiasts to meaningfully engage with vivo products and experience the cutting-edge technology in an immersive environment. All the stores stringently follow hygiene and social distancing in the post-COVID-19 era to provide a stress-free environment to consumers. vivo clocked a 28% market share by volume (as per GFK) in the Indian smartphone market in Q2’20, making it the largest brand in the country (by volume) in mainline retail.  The brand has completed six glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India, and continuously offer innovative products backed by an aggressive marketing strategy. 
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